Verizon Precision Market Insights

Verizon Precision Market Insights



I talked about data mining for marketing, one of the problem is to get data. Now Verizon offers merchant a useful service called Precision Market Insights. 




Today, people use cell phone to do more and more things. For example,  book airline tickets, share photos, browse webs. All this activities could leak their ideas of some products or service. 

This service is to collect users data and analyze it. After analysis, the result would be sold to merchants. The data includes:

- Locations of users, and the tracking of a users would be provided. 
- Age, marriage or another demographic information. 
- Mobile usage. This category includes websites visited by user, downloads information or other information. 
- Communication information. The feedback or other responses of one merchant will be included. 

This service generally targets: 

- Media Owners
- Advertisers
- Venue Owners
- Sponsors
- Retails

All these merchants need information from the consumers. By using this service, they could track their customer, getting feedback or predict their customer behavior. 

The concerns of customers are their privacy. Almost everything of their life are expose to the merchants. To solve this, Verizion has a statement and give a choice to customers. This plan is not mandatory, users could choice to participte this, which means agree Verizon to provide their personal information to others. Also, users could quit this anytime. Someone says this is not break any law, but others think this is illegal. 

In my opinion, if users information are used to make money, users who choose participate this plan should be given some discounts. 

Ref
http://business.verizonwireless.com/content/b2b/en/precision/our-measurement-solutions.html
http://business.verizonwireless.com/content/b2b/en/precision/precision-market-insights.html#
http://www.fiercemobilecontent.com/story/verizon-app-usage-monitoring-raises-consumer-privacy-fears/2012-10-16

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